October 27, 2007

You just know this will be at Whataburger soon

From Forbes

CKE's Hardee's began serving its new Country Breakfast Burrito to the dismay of health nuts everywhere. The so-called breakfast sandwich contains bacon, sausage, ham, cheese, potatoes and gravy. With 920 calories and 60 grams of fat the sandwich accounts for approximately two-thirds of an average person's daily caloric intake, according to the U.S. government's Center for Nutrition Policy and Promotion.

St. Louis-based Hardee's makes no apologies for its new burrito. Marketing chief Brad Haley said: "The burrito offers the sort of big breakfast item normally found in sit-down restaurants with an added advantage. It makes this big country breakfast portable."

But health advocacy groups disagree. Jayne Hurley, the senior nutritionist of The Center for Science in the Public Interest called the burrito "another lousy invention by a fast-food company."

"We don't try to hide what these are," said Haley. "When consumers go to other fast-food places they feel like they've got to buy two of their breakfast sandwiches or burritos to fill up. This is really designed to fill you up." Hardee's is known for marketing to young males whose primary concern is for size and taste, not nutrition. Products like the Monster Thickburger are not intended for the health conscious consumer.

'Really designed to fill you up' and make you a giant fatass.

Posted by mcblogger at October 27, 2007 10:45 AM

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