April 10, 2008

Absolut Stupidity

PhotobucketIn a new Absolut Vodka ad, there is a map of North America which shows Mexico with territory it lost to the US during the Mexican American War more than 160 years ago. The ad is for the Mexican market and obviously designed to appeal to Mexican consumers. It's a jingoistic thing. Think American flags and Chevy trucks. Get it? You can move a lot of product appealing to national pride. And if you can set the whole thing to a John Cougar Mellencamp song then you, my friend, are about to have a STELLAR quarter.

Michelle Malkin, since she has a say in how Absolut markets it's vodka and is responsible to the owners of the company, feels like she should have a say in how the vodka is marketed. According to her,the ad was in poor taste. She is of course livid about the whole thing. Shelly's also threatening a boycott of the company. Because they'll really be hurting if Malkin and her followers stop taking their annual bird sips of vodka. It's not like they drink Absolut, anyway. They probably like more exotic all-American brands like McCormick or Vladimir. The kind that comes in the plastic bottles.

Malkin, your readers are trash. A boycott by them will have a minimal economic impact. This ad is a sign of a company wanting to sell vodka to people dumb who buy the advert. Nothing more.

Posted by mcblogger at April 10, 2008 08:31 AM

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